$1,000,000,000 to get a drug to market.
And leave Rx fills (and refills) to chance?

Over 20% of prescriptions never get filled.¹

After 6 months studies have shown that adherence to chronic meds
drops by half.²

Almost 60% of PCPs report they would like to tell patients everything they need to know about their meds, they just don't have the time or resources.³

You do study after study, invest in market conditioning, mobilize a sales force, create collateral, train reps… it goes on and on.

But if patients don’t fill and refill scripts, none of it matters.

That's the tough part about prescriptions – people have to want to take them.

So how do you get people to take their meds?

3. Data on file.